Episode 166

Specialized Marketing and Morning Light with Merianna


December 14th, 2020

20 mins 26 secs

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About this Episode

Today I'm thinking about specialized marketing. As a case study, we look at Morning Light. This is a new book of poetry (or a devotional) from The Rev. Merianna Neely Harrelson looking to address a variety of audiences looking for a similar value proposition. Let's think about how each of our marketing efforts impact what we're trying to accomplish and how well we're actually doing what needs to be done.

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